DLGB

A collection by Trey Kennedy

The DLGB collection reimagines comedian Trey Kennedy’s signature phrase, “Do Less. God Bless.” into a effortlessly wearable streetwear inspired brand. Translating Trey’s style of comedy, the challenge of this project was balancing wit and sophistication. Which resulted in creating graphics that feel playful, refined while still being faithful to the client’s body of work.

Art Direction, Design, Illustration